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Ulta Beauty and Target End 600-Store Partnership

Ulta Beauty and Target’s decision to part ways marks a notable shift in the beauty retail landscape.

Ulta Beauty and Target End 600-Store Partnership
NewsRetail

Ulta Beauty and Target End 600-Store Partnership

Ulta Beauty and Target’s decision to part ways marks a notable shift in the beauty retail landscape. In a significant development for the beauty retail industry, Ulta Beauty and Target announced on their corporate press site that they will not renew their partnership when the current agreement expires in August 2026. The collaboration, which launched in 2021 during the height of the pandemic, brought prestige beauty products to Target shoppers through 600 shop-in-shop locations across the United States.

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