As seen in Harpers Bazaar, Elle, BuzzFeed, Clin d’ceil, Business Insider, and NarCity, Bathorium is a wellness brand founded on the concept of benefits based on bathing; bath soaks that invigorate, restore and rejuvenate the end user. With a lack of high-quality bath products made with natural ingredients on the market, Gregory MacDonald set out to create premium bath soaks that not only give a unique experience for the bather but also a product that the user can benefit from both physically and mentally.
Free of any harsh chemicals, artificial fragrances, colourants, phthalates and parabens- Bathorium wants everyone to leave the bath rejuvenated, relaxed and restored.
Meet Gregory MacDonald, Founder & CEO of Bathorium
In the summer of 2014 while traveling through Europe that bath-aficionado and soon-to-be Bathorium founder Gregory Macdonald checked into an airbnb accommodation on the coast of Italy. To his surprise, Gregory discovered a clawfoot bath, next…
to it an apothecary shelf containing rich clays, exotic salts, fresh vegetable butters and essential oils. It was this decadent combination of pure and beneficial ingredients to the tub that became the backbone of Bathorium products today.
We sat down with Gregory for an exclusive interview, to learn more about his wellness brand… View this post on Instagram A post shared by BATHORIUM ™ (@livebathorium) What is your inspiration behind Bathorium, and why is now the best time in the market to launch?
My inspiration is the ritual behind baths and the powerful healing that comes from taking a proper soak. After my experience in Italy back in 2014, I knew that I wouldn’t be able to bathe in anything but pure decadent ingredients. Wellness is at the forefront for every area of retail and how it can be adopted.
We are seeing major trends for our products in retail verticals such as book stores, clothing boutiques and high-end grocery. We are living in the wellness revolution era! How does Bathorium stand out from other wellness brands in the bath – salts, clays, bombs and essential oils?…
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