Urban Outfitters Becomes Yes Day Beautys First US Retail Home Bringing Teen Founded Gen Zalpha Skincare to 60 Stores
Urban Outfitters is strengthening its beauty play by becoming the exclusive U.S. brick and mortar launch partner for Yes Day Beauty, bringing the teen founded skincare brand into 60 stores nationwide and online and giving it its first physical retail presence in the United States.
Urban Outfitters x Yes Day: what’s launching
The partnership introduces Yes Day Beauty to 60 Urban Outfitters locations across the U.S., alongside a rollout on UrbanOutfitters.com. Urban Outfitters positions the deal as part of its strategy to surface culturally relevant, next generation beauty brands, with Yes Day targeted specifically at Gen Zalpha consumers.
Urban Outfitters becomes the first U.S. brick and mortar destination for Yes Day, marking a shift from the brand’s initial direct to consumer model into multi channel retail.
Skincare growth and in-store discovery
The launch reflects two trends Urban Outfitters highlights in its UO Insiders community data:
Skincare is one of its…
fastest growing beauty categories, and 96% of UO Insiders say they include skincare in their routines, making it the most widely used beauty category among members. UO Insiders use an average of 28 beauty products per week, underscoring beauty as both a daily ritual and a category driven by ongoing discovery and experimentation.
Urban Outfitters notes that as routines become more personal, customers are seeking curated retail environments where they can discover and experience emerging brands beyond the digital shelf, reinforcing the value of physical retail for beauty even in a highly online era.
A teen-founded brand for Gen Zalpha Yes Day was founded by 14 year old entrepreneur Coco Granderson (13 at the time of the brand’s initial launch) and developed in partnership with Ron Robinson, an award winning cosmetic chemist known as the founder of BeautyStat and formulator behind Rhode.
The brand was created to simplify skincare for young consumers through gentle, effective formulas that make self care approachable and joyful, tailored to teens and tweens who are just starting their skincare journeys. Yes Day is positioned specifically for Gen Zalpha the intersection of Gen Z and…
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