Urban Outfitters Becomes Yes Day Beautys First US Retail Home Bringing Teen Founded Gen Zalpha Skincare to 60 Stores

Urban Outfitters x Yes Day: what’s launching The partnership introduces Yes Day Beauty to 60 Urban Outfitters locations across the U.S., alongside a rollout on UrbanOutfitters.com.

Urban Outfitters positions the deal as part of its strategy to surface culturally relevant, next generation beauty brands, with Yes Day targeted specifically at Gen Zalpha consumers. Urban Outfitters becomes the first U.S.

brick and mortar destination for Yes Day, marking a shift from the brand’s initial direct to consumer model into multi channel retail.

Skincare growth and in-store discovery The launch reflects two trends Urban Outfitters highlights in its UO Insiders community data: Skincare is one of its fastest growing beauty categories, and 96% of UO Insiders say they include skincare in their routines, making it the most widely used beauty category among members…