Womaness Launches At Ulta Beauty As First Menopause Wellness Brand
A modern menopause brand, Womaness has announced its partnership with Ulta Beauty, the nation’s largest beauty retailer. This collaboration marks an important moment in retail by providing access and visibility to products specifically catering to the needs of women aged 40 and above, a demographic that is often overlooked. Founded in 2021 by Sally Mueller and Michelle Jacobs, Womaness aims to address the needs of over 50 million women approaching or experiencing menopause and dealing with common symptoms such as hot flashes, sleep issues, light leakage, and fine lines.
Starting May 16, 2022, Womaness products will be available in select Ulta Beauty stores and online as part of The Wellness Shop—a curated offering of self-care and wellness products for the mind, body, and spirit. Ulta Beauty guests can discover seven products from the Womaness line in select stores nationwide and on ulta.com, including Me.No.Pause.
Menopause Relief Supplement, Let Me Sleep Supplement, Active Glow Supplement, The Works Smoothing All-Over Body Cream, Let’s Neck Neck and Décolleté Serum, Coco Bliss Vaginal & All-Over Moisturizer, and Fountain of Glow Vitamin C Facial Serum. Each product retails for less than $40.
Womaness products are formulated alongside a panel of menopausal experts, including gynecologists specializing in menopause, women’s health experts, nutritionists, and skincare experts who understand the ingredients most effective for menopausal skin.
The brand offers accessible, safe, and chic solutions in skin and body care, feminine care, sexual health, and supplements. All Womaness products are cruelty-free, vegan, dermatologist- and allergy-tested, and formulated without animal-derived ingredients, parabens, phthalates, sulfates, artificial colors, formaldehyde, mineral oils, estrogen, phytoestrogen, or added hormones.
The partnership between Womaness and Ulta Beauty aims to change the conversation around menopause and celebrate women experiencing it. By offering a collection of innovative products that address common and often taboo symptoms, Womaness seeks to become the first brand women think of when they think of menopause.
I have 15 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a speaker, consultant and former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.