Jo Malone London Brings a Giant Sea Monster to Covent Garden for Boots Launch

At the heart of the campaign is the new Sea Salt & Bergamot Cologne, a fresh woody fragrance inspired by the untamed coastline and the invigorating waters of the Celtic Sea.

The scent introduces a new chapter to the brand’s sea salt inspired fragrance family, joining the world of Wood Sage & Sea Salt while taking the mood in a more immersive, ocean facing direction. The fragrance is built around a simple and evocative note structure.

Bright bergamot opens the composition, sea salt creates a clean mineral freshness at its heart, and driftwood provides a warm, woody base. Jo Malone London describes the launch as a scent of adventure, designed to capture the sensory contrast between crashing water, fresh air and weathered coastal wood.

It is a natural fit for a campaign that turns the high street into a visual interpretation of the British shore. For the Covent Garden installation, the facade has been transformed with oversized sculptural rocks, hand-painted buoys and a giant sea monster winding across the front of the building…