Prada Beauty Turns Purple Into a Retail Experience With Wisteria Pop-Ups in London and Manchester

The collection pays tribute to purple, one of the shades that has appeared throughout the history of Prada fashion. Rather than treating the colour as a seasonal novelty, the launch frames it as an extension of the brand’s visual identity: intellectual, unexpected and slightly disruptive.

Soft wisteria lilacs sit alongside deeper violet tones, creating a colour story that feels both romantic and modern. At the centre of the launch is the new Prada Balm in Wisteria Gleams, a lilac toned lip balm that adapts to the natural pH of the lips to reveal an individual rosy pink finish.

The balm is designed to offer hydration and comfort while delivering a subtle wash of colour and a luminous effect. Its purple bullet makes a strong visual statement, but the result on the lips remains personal, giving each user a slightly different interpretation of the shade.

The launch also introduces two limited edition Prada Touch blush shades. Wisteria offers a lighter lilac-pink tone, while Violet brings a richer and deeper purple dimension to the cheeks. The cream to powder formula is designed to blend easily, offering a soft-matte finish that can be built from a barely there flush to a more…