When it comes to fashion retail, fast-growing brands that are making significant strides are those that seamlessly blend comfort and sustainability into their ethos – one such brand that has carved a niche for itself in this space is UpWest.
Since its inception in 2019, UpWest has made significant strides in the lifestyle brand sector, offering an array of products spanning apparel, sleepwear, wellness items, and home goods. The brand’s unique selling proposition lies in its commitment to comfort and mindfulness, which are deeply ingrained in every aspect of its business strategy.
In this exclusive interview, we sit down with Jamie Schisler, the Chief Comfort Officer (CEO) of UpWest, to discuss the brand’s unique approach to comfort, impressive growth trajectory, and commitment to social responsibility and sustainability. Schisler provides an insightful look into the strategies that have shaped…
UpWest’s success and the future plans that promise to solidify its position as a purpose-driven brand further. 1. Jamie, as the Chief Comfort Officer (aka the CEO) at UpWest, how do you define ‘comfort’ and how does this definition influence the brand’s growth strategy?
When we launched the business we established our brand purpose as to provide comfort for people and the planet. We define that as making the world more comfortable through our clothes, our content, and our causes.
That fuels everything that we do and how we plan growth, from what fabrics we select to what charity partners we work with. 2. Can you share some insights into how UpWest has grown since its inception in 2019? What were some of the key strategies that contributed to this growth?
Credit: UpWest / Facebook JS: We have been fortunate to have tripled our annual sales since 2020. Strategically we have achieved that by standing for quality, versatility, and value, all with a passion for advocating for our consumers and designing products that truly serve as a solution to their busy lives…
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