Acierta Brings Vince’s Understated California Luxury to Harvey Nichols

Vince is bringing its signature quiet California luxury deeper into London, unveiling a newly renovated space inside the Harvey Nichols flagship that channels the brand’s Marylebone store aesthetic through meticulous technical execution by Acierta.

From Marylebone flagship to Harvey Nichols

The renovation proposal for the Vince store at Harvey Nichols is “mainly inspired by the Vince Marylebone store in London,” a two storey 2,300 square foot flagship that set the tone for the brand’s European bricks and mortar identity. That Marylebone High Street space was conceived to blend California ease with British sophistication, combining warm materials and clean lines to express what Vince calls understated luxury. For Harvey Nichols, the new, expanded and remodelled Vince concession follows that same design language, adapting it to the department store context while giving the label more room to present womenswear and menswear as it moves to a concession model there.

Acierta’s technical development…