Bubble has successfully built a consumer-centric brand by leveraging a community-first approach to subscriptions. This strategy has been instrumental in their growth, and they have achieved this feat with the help of Smartrr, a subscription management platform.
Bubble was founded by Shai Eisenman, who identified a gap in the skincare market for Gen Z consumers. She aimed to create an affordable skincare brand that offered high-quality products. From the outset, Bubble prioritized community involvement, with over 5,000 consumers providing feedback on every aspect of the brand, from planning to product development and testing.
This led to the creation of Bubble’s first modern, affordable, science-backed skincare line that cleans, balances, and hydrates young skin. All Bubble products are vegan, non-toxic, cruelty-free, and priced under $20, making them ideal for younger consumers.
As Bubble grew, it became evident that their products were not just for Gen Z but also for anyone seeking…
a gentle yet effective skincare routine. The brand also emphasizes self-care beyond skincare and donates 1% of all proceeds to non-profit organizations supporting young people struggling with mental health issues.
Bubble also educates consumers about skincare through its Skin School, offering a skin type quiz, debunking skincare myths, and much more. Bubble’s community-led approach has been key to developing strong relationships with their loyal customer base.
Their brand ambassadors lead the Bubble community and receive perks like exclusive access to brand updates, product testing, chatrooms, and more. This tight-knit community is integral to Bubble’s growth, as the team continuously uses direct feedback from customers to improve their customer experience and product offerings.
Recognizing the high demand for their products within their community, Bubble naturally transitioned to a subscription model. Many repeat customers requested a subscription option to ensure they never ran out of their favorite products…
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