The Future Of Wellness: New Data On Consumer Health and Wellness

This expectation holds across various age groups, with Gen Z and millennial consumers leading the way in purchasing wellness products and services. Consumers focus on several wellness dimensions, including health, sleep, nutrition, fitness, appearance, and mindfulness.

Companies need to stay informed about the emerging trends shaping the consumer health and wellness space to meet these evolving demands. 1. Health at Home COVID-19 pandemic normalized the use of at-home testing kits.

Consumer interest is growing in at-home tests for: Vitamin and mineral deficiencies (26% of US consumers) Cold and flu symptoms (24% of US consumers) Cholesterol levels (23% of US consumers) At-home tests offer: Convenience over doctor’s office visits Quick results Frequent testing ability In China, 35% of consumers have replaced some doctor’s appointments with at-home tests.

Hesitancy factors include: Preference for in-person doctor consultations in the US and UK Lack of perceived need Cost implications Concerns about test accuracy in China (30% of consumers) Company Strategy Implications: Determining the right price-value balance for at-home kits Creating consumer feedback loops to inform…