FUGAZZI Brings Angel Dust and Vanilla Haze to Sephora Europe

The move gives FUGAZZI access to one of beauty’s most influential multi-brand retail platforms as it seeks to reach a wider international customer base.

The rollout places the brand in Bulgaria, Croatia, the Czech Republic, Denmark, France, Germany, Greece, Italy, Poland, Portugal, Romania, Serbia, Spain, Sweden, Switzerland and Turkey. A Major European Retail Step For a niche fragrance brand, a multi-market launch with Sephora can significantly reshape customer access.

The partnership allows FUGAZZI to move beyond its own e-commerce platform and selected independent retailers, connecting it with shoppers who discover new fragrances through store visits, samples and expert guidance. The launch includes physical retail, Sephora’s e-commerce channels and the retailer’s mobile app.

This combination creates multiple customer touchpoints, allowing fragrance shoppers to try scents in person before making a purchase or browse the collection through digital channels. Fragrance remains a category where physical retail has a distinct advantage…