Bottega Veneta Turns Fragrance Notes Into Gelato Outside Selfridges

The kiosk was created to support the launch of the Alta collection, a new fragrance line of 10 Eau de Parfum expressions. Each Alta fragrance is built around an Intrecciato duo, pairing an ingredient from Italy with one from another part of the world.

The gelato concept translated this fragrance structure into an accessible and memorable experience. A New Way to Discover Scent The Alta kiosk offered a hands-on way to engage with fragrance.

Instead of asking visitors simply to smell or purchase a perfume, Bottega Veneta created an experience that allowed people to taste flavours inspired by selected notes in the collection. The menu included fig gelato, blood orange sorbet, rose gelato and stracciatella-inspired flavours.

Each choice connected back to the fragrances, offering visitors a sensory bridge between the product and the brand story. The campaign featured details tied to the House’s signature Intrecciato craft…