La Mer Promotes Its Rejuvenating Night Cream With New Overnight Testing Claim

La Mer is running a new campaign for its Rejuvenating Night Cream, highlighting a claim that “91 percent of women reported softer skin after just one night of use.“ The cream is built around La Mer’s long-running Miracle Broth formula, combined with an ingredient the brand calls “MRA-3,” described as a marine-based alternative to retinol.

It targets eight signs of visible aging, including fine lines, plumpness, softness, radiance, firmness, smoothness, texture, and wrinkles. MRA-3 is positioned to work by supporting collagen and increasing cell renewal, that also preserve filaggrin, a protein tied to the skin’s barrier and hydration.

Miracle Broth is meant to recharge skin’s energy overnight and create conditions for repair. This formula helps a person with sleep and feature a texture designed to avoid transferring onto pillows. La Mer has previously clinically tested the product on 31 women to show overnight improvement.

The Rejuvenating Night Cream is available through La Mer boutiques and authorized retailers. It is found within a wider evening routine the brand promotes alongside its Moisturizing Soft Cream, a daytime follow-up product. La Mer, part of the Estée Lauder…