McDonald’s launches Black fashion designers program

McDonald’s continues to make strides in championing diversity and inclusion through its Black & Positively Golden (B&PG) Change of Fashion program, aimed at elevating the careers

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McDonald’s launches Black fashion designers program

McDonald’s continues to make strides in championing diversity and inclusion through its Black & Positively Golden (B&PG) Change of Fashion program, aimed at elevating the careers of emerging Black fashion designers. Launched as a part of their broader Black and Positively Golden campaign initiated in 2019, this initiative bridges the gap and addressing the underrepresentation of Black creatives in the fashion industry.

Recognizing the systemic barriers and racial disparities that Black designers face—evidenced by the fact that only 7.3% of American fashion designers are Black—McDonald’s has strategically positioned itself to foster inclusivity and provide substantial support to talented individuals. The program is built on the foundational principles of education, empowerment, and entrepreneurship, reflecting McDonald’s ongoing effort to uplift the Black community.

McDonald's launches Black fashion designers program
Credit: McDonald’s Change of Fashion

Officially announced on June 6, 2024, the B&PG Change of Fashion program features notable collaborations with industry experts such as Elaine Welteroth, a prominent…

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