Urban Revivo’s New Sanlitun Flagship Wraps Beijing Moon Gates in a Purple to Blue Aluminium Façade

Chinese fashion brand Urban Revivo has opened a new flagship in Beijing’s Sanlitun shopping district, with a concept store designed by architecture studio MVRDV that links the brand’s forward looking identity to the city’s architectural heritage. The 4,120 square metre space is defined by a colour changing aluminium façade and a sequence of moon gate inspired interiors that turn retail into an immersive journey.

The flagship sits on Sanlitun West Street, between Taikoo Li Sanlitun’s South and North Villages, connecting a youthful fashion scene with one of Beijing’s key luxury destinations. Outside, the building is wrapped in a sculptural skin of suspended aluminium tiles and tubes finished in Urban Revivo’s signature blue. A dichroic coating allows the façade to shift between shades of blue and purple as visitors move around it and as light changes throughout the day, giving the store a constantly evolving presence on the street.

Seven circular…