Marks & Spencer has taken a significant leap in modernising its approach to men’s fashion by launching a dedicated Instagram channel, M&S Man. This move recognizes social media as the leading influence for young men aged 18–34 buying clothing, a finding reinforced by a recent retailer survey. By blending exclusive content, styling tips, and expanded ambassador collaboration, M&S aims to broaden its reach and cement its position as the go-to destination for men’s style in the UK.
M&S’s research reveals a striking trend: men aged 18–34 are now twice as likely to be swayed by fashion encountered on social platforms or through celebrity partnerships. With social media topping the list of influential sources, M&S Man is designed to tap directly into this cultural shift. The new channel will spotlight the latest collections, provide styling inspiration, and build a sense of community among style-curious…
men. Mitch Hughes, Director of Menswear at M&S, affirms the brand’s vision: “We are building our authority as a voice in men’s style and doubling down on our ambition to become the go-to fashion brand for men.
Through M&S Man and by partnering with some of the UK’s most stylish men, we’re broadening our appeal and reaching a new generation of customers.” Hughes added: “Autograph is a big part of our transformation journey, broadening our customer base by bringing new customers to M&S and strengthening our authority in men’s fashion.” Ambassadors Setting the Style Agenda Central to the strategy is a sustained menswear ambassador programme.
Existing collaborators—Spencer Matthews, Ian Wright, Vernon Kay, Olly Murs, and Melvin Odoom—will feature more prominently, bringing their individual flair to the channel.
Joining them are new faces, including motivational speaker and former Love Island contestant Scott Thomas, plus style influencers Stanley Dru, Tim Dessaint, and Nathan Griffiths…
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