Stefano Ricci Opens a 180 Square Metre Immersive New Roman Boutique

STEFANO RICCI has opened a new monobrand boutique in the heart of Rome, marking a key chapter in the Florentine maison’s global retail expansion. Spanning 180 square metres on Via Bocca di Leone 30, the store couples immersive design with high touch service, positioning itself as a destination for STEFANO RICCI’s world of ultra-luxury menswear and lifestyle.

A Roman home for Florentine elegance

Situated on the prestigious Via Bocca di Leone, just steps from Via Condotti and Piazza di Spagna, the new STEFANO RICCI boutique places the brand at the centre of Rome’s luxury district. The space has been designed not simply as a shop, but as an “immersive shopping experience,” where clients move through an environment conceived to reflect the label’s vision of Italian elegance.

At 180 square metres, the boutique offers enough room to present the full SR wardrobe from tailoring and leisurewear to accessories and lifestyle objects…