Stefano Ricci Opens a 180 Square Metre Immersive New Roman Boutique

A Roman home for Florentine elegance Situated on the prestigious Via Bocca di Leone, just steps from Via Condotti and Piazza di Spagna, the new STEFANO RICCI boutique places the brand at the centre of Rome’s luxury district.

The space has been designed not simply as a shop, but as an “immersive shopping experience,” where clients move through an environment conceived to reflect the label’s vision of Italian elegance.

At 180 square metres, the boutique offers enough room to present the full SR wardrobe from tailoring and leisurewear to accessories and lifestyle objects while maintaining the intimacy that high net worth clients expect. The monobrand format ensures every detail, from lighting to scent, is aligned with STEFANO RICCI’s codes.

Design language: burl wood and pietra serena The interior design is a distilled expression of STEFANO RICCI’s Florentine roots, realised through a tight palette of noble materials. Dark Californian burl wood furnishes the space, bringing warmth, depth and a sense of yacht-like craftsmanship to cabinetry and panelling…