The Ordinary, an industry leader in transparency and ingredient-driven formulas, has unveiled its first-ever book, aptly titled Ingredients, marking a major milestone in its nearly decade-long journey to empower and educate beauty enthusiasts.
The coffee table book, now available following a high-profile UK launch, delivers what the brand calls credible education on the commodity ingredients that have gained fame in the skincare industry, helping consumers truly understand what goes into their skincare routines.
Going Beyond the Bottle: Science-Driven Storytelling
Ingredients is not just another beauty brand vanity project. Written from the perspective of The Ordinary’s scientific team, the book promises to debunk formulations to help simplify skin care education for consumers. It’s a detailed, visually stunning guide that:
Deciphers product labels and claims with accessible, science-backed explanations Provides clear guidance on the best ingredients for common concerns, including acne, sensitivity, and ageing Tackles ingredient controversies and myth busting with the…
voice of research and experience, not just marketing. Every chapter is packed with full-color photography and practical storytelling, inviting readers to both learn and explore.
Nicola Kilner: On The Book’s Mission At the UK press launch, Nicola Kilner, co-founder of Deciem, The Ordinary’s parent company, described the significance:“We have officially launched our book, which I am so proud of,” said Kilner.
“This is the first time we have created a physical product that is not a beauty formulation as such, and this is so important to our brand identity.
“The Ordinary since 2016 – so almost a decade now – our focus has been on ingredients, but really the transparency, education, and empowering our community to have access to the tools and knowledge so they can make the right decision for themselves.” What’s Inside: A Guide for Every Skincare Explorer Ingredients takes readers through a deep dive into formulations, ingredients, and labels using science-driven storytelling…
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