Impact.com has removed PayPal-owned Honey from its Discovery Marketplace and suspended the company’s account after determining the shopping extension violated platform policies on affiliate attribution practices.

The enforcement action follows weeks of industry scrutiny triggered by YouTuber MegaLag’s December 2025 investigation, which documented how Honey’s browser extension systematically replaces content creators’ affiliate tracking codes with its own at checkout (claiming commissions even when users found discount codes independently).

Reddit Ignites the Controversy

MegaLag’s first 23-minute exposé, “Honey is a Scam,” amassed over 18 million views in 2024 and sparked immediate backlash across Reddit. On r/technology and r/YouTube, users dissected how the extension operated less as a consumer tool and more as a last-click attribution hijacker, inserting itself at checkout to capture commissions regardless of who drove the original referral.

The revelation proved particularly damaging given Honey’s creator-driven marketing strategy. Major YouTubers, including Linus Tech Tips and Internet Historian, had promoted…