retail concept, Gaudí, named for the Catalan architect and inspired by the organic forms of Catalan modernism and the Mediterranean essence of the brand.

Drawing on references from Antoni Gaudí’s architecture curved lines, mosaics, natural forms and warm colour palettes the concept aims to create a space that feels immersive and emotionally engaging rather than purely functional.

This same concept has been rolled out in other markets, including Shanghai and Lima, as part of Desigual’s ongoing strategy to connect its Iberian roots and artistic heritage with contemporary retail environments worldwide.

Design Elements Curves, Texture And Warmth Inside Parque Arauco, the Gaudí concept translates into a more fluid and immersive shopping experience built from: Curved shapes that soften circulation lines and recall Gaudí’s rejection of straight angles. Warm textures and ceramics that nod to Mediterranean craft traditions…