Helly Hansen Opens its First Company Owned Store in Germany, an Outdoor Hub on Sendlinger Straße 35 in Munich

The location is a natural fit for Helly Hansen. Surrounded by world-class skiing, iconic lakes and easy access to the Alps, Munich offers a year-round backdrop for the brand’s core categories, from sailing and skiing to hiking and everyday outdoor living.

By choosing Sendlinger Straße, the company positions itself alongside other performance and lifestyle names in a high traffic district where locals and visitors shop for gear that can move seamlessly from city streets to mountain trails and lakeside escapes.

Inside, the new store is designed to showcase Helly Hansen’s full spectrum of outdoor apparel and gear, with assortments that reflect the brand’s roots as a Norwegian maker of professional-grade equipment.

Founded in 1877, Helly Hansen has spent more than 140 years developing innovative waterproof fabrics, technical layers and protective designs for some of the world’s harshest environments, and the Munich store brings that expertise closer to consumers who live, work and play in the outdoors every day…