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Top Luxury and Jewelry Brands by Website Traffic
Leading jewelry and luxury brands ranked by estimated monthly website visits during the 2025 holiday season.
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Top Luxury and Jewelry Brands by Website Traffic — at a glance
This table follows the original report’s order and terminology. Figures relate to the study period stated below, not live measurements.
| Rank | Brand | Website | Est. Monthly Visits (Millions) |
|---|---|---|---|
| 1 | Pandora | pandora.net | 44.77M |
| 2 | Coach | coach.com | 21.19M |
| 3 | Louis Vuitton | louisvuitton.com | 17.53M |
| 4 | Swarovski | swarovski.com | 16.82M |
| 5 | Dior | dior.com | 14.93M |
| 6 | Chanel | chanel.com | 13.58M |
| 7 | Kay Jewelers | kay.com | 12.58M |
| 8 | Hermès | hermes.com | 11.45M |
| 9 | Gucci | gucci.com | 9.12M |
| 10 | Tiffany & Co | tiffany.com | 8.85M |
Source and study period: SEM Rush - Monthly Search Volume December 2025
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