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Swarovski

Company profile, related research, and the latest RetailBoss coverage.

Swarovski brand campaign

Overview

About Swarovski

Austrian crystal and jewelry house founded in 1895, producing precision-cut crystal for fashion, jewelry, and optics. The family-owned company operates over 2,500 boutiques worldwide.

Latest coverage

Swarovski on RetailBoss

Bella Hadid Is the New Face of Swarovski

Swarovski, the world-renowned crystal and jewelry brand, announced Bella Hadid as its new face in May 2022. The American supermodel was appointed as the brand ambassador earlier that year and has since starred in Swarovski’s Holiday 2022 campaign. The campaign,…

FashionLuxury

Competitive set

Swarovski Competitors

Brands tracked alongside Swarovski based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.

Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.

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