Kering and LVMH Reinforce Model Protection Charter Ahead of 2027 Fashion Week

The companies first introduced a joint charter in 2017 covering models’ health, minimum ages, working conditions and routes for raising complaints. Kering said it adopted stricter internal rules in 2019, including a policy against recruiting models under 18 to represent adults.

LVMH is now joining the reinforced charter, according to Kering’s announcement. “This reinforced charter stems from an uncompromising truth: the respect, safety, and dignity of those who bring fashion to life are non-negotiable,” said Marie-Claire Daveu, Kering’s chief sustainability and institutional affairs officer.

A common standard across two luxury groups A shared policy can make the requirements more consistent for the agencies and production partners that work across competing fashion houses.

The 2017 charter already specified medical certification, minimum sizing for casting, safeguards for minors and access to a dedicated complaint route. The latest announcement places LVMH alongside Kering’s tougher internal approach, with implementation tied to the 2027 Paris show calendar…