Ray-Ban Brings Japanese Craft and Fragment Eyewear to ComplexCon
At ComplexCon in Los Angeles, Ray-Ban paired live Japanese eyewear finishing with an ultra-limited Fragment collaboration.
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Articles by Sam Ohemeng
JD Sports and ASICS Take Their House Format to Paris Fashion Week
The October 2–3 Paris activation mixed footwear, music, customization and community programming around the GEL-STRATUS MC.
adidas Takes Its Mercedes-AMG PETRONAS Collection Beyond the Circuit in Kuala Lumpur
adidas activates its Mercedes-AMG PETRONAS partnership across Kuala Lumpur with product and fan experiences.
adidas Marks Lionel Messi’s Argentina Farewell With a Commemorative Collection
adidas announces an Argentina collection tied to a claimed final national-team appearance for Messi.
Nike Turns Melbourne Central Store Into a Running-Led Retail Platform
Nike has reworked its Melbourne Central store around running, using flexible merchandising, Nike By You personalization and event-led activations to turn the location into a year-round community platform.
Momentum Sports Opens Two Running Specialty Stores in Taiwan
Momentum Run’s new Taipei and Tainan stores combine multi-brand running retail with in-store services aimed at local runners.
Apple Music Hall Adds a Live Entertainment Anchor to Battersea Power Station
Apple Music Hall brings a 600-person venue, recording studios and global livestreaming to Battersea Power Station’s retail and leisure destination.
Selfridges Team Covers 397 Kilometres for The King’s Trust
More than 70 Selfridges employees walked and cycled between Manchester and London, raising over £6,500 for The King’s Trust’s Million Makers challenge.
WHOOP Brings a Recovery Experience and Meridian Band to Paris Fashion Week
WHOOP's four-day RECOVER 01: SOUND activation pairs a spatial-sound installation with a presentation of its Meridian band during Paris Fashion Week.
Zalando Hosts Worn Loud With PUMA, Ray Ban and Sony Music
Zalando used its Brand Experience Hub for Worn Loud, a fashion-and-hip-hop event involving PUMA, Ray-Ban and Sony Music.