Overview
About New Balance
New Balance is an American athletic footwear and apparel brand known for its made-in-USA sneakers and dad-shoe aesthetic. It has surged in popularity as a lifestyle and performance footwear leader.
Latest coverage
New Balance on RetailBoss
New Balance Opens its First West Coast Flagship at The Grove Los Angeles
The flagship store, spanning two floors and featuring architectural elements like curved staircases and floor-to-ceiling windows.
New Balance Marks 120 Years in Shanghai With a Heritage Rich, Nostalgia Driven IAPM Exhibition
New Balance marked its 120th anniversary in Shanghai with a limited time exhibition at IAPM Mall’s 1F atrium, using heritage rich storytelling, tactile displays and KOL Chen Xingxu to turn a milestone celebration into a sharp read on where China’s sneaker market is right now. Anniversary Details In…
Top 10 Sneaker Brands by Website Traffic (2026)
This RB report provides a comprehensive analysis of the top 10 most visited sneaker brands by website traffic globally, based on SEMrush traffic data for January 2026. The aim is to highlight key traffic metrics and offer insights into each…
Top 10 Yeezy Competitors & Alternatives
This RB report provides an analysis of Kanye West’s Yeezy brand, that redefined modern streetwear through its avant-garde footwear and monochromatic, oversized aesthetic. As of 2026, the market has shifted significantly. While Yeezy remains a cultural touchstone, its dominance is…
The Cult-Status Index: Top Sneaker Brands with a Cult-Like Following
Related reading: Explore our The Cult-Status Index: Top Fashion Brands with a Cult-Like Following. This RB report introduces the Cult Status Index (SCI), a quantitative framework designed to rank the top 10 sneaker brands based on their cult status in…
Archive Raises $30 Million in Series B to Drive Global Resale Innovation
Archive, a technology provider specializing in white-label resale marketplace infrastructure for leading brands, secured $30 million in Series B funding, reinforcing its position at the heart of the global circular economy surge. The round was led by Energize Capital and…
TAG Heuer x New Balance Unveil an AI-Powered Smartwatch
TAG Heuer and New Balance have revealed a headline collaboration for 2025—an AI-empowered luxury smartwatch that merges the storied horology of TAG Heuer with New Balance’s cutting-edge running technology. The special-edition partnership introduces the TAG Heuer Connected Calibre E5 40mm…
New Balance launches brand-owned resale platform
New Balance, has recently launched an innovative resale platform named Reconsidered. This initiative is a step towards sustainability and circularity, reflecting New Balance’s commitment to environmental responsibility within the footwear industry. To support this endeavor, New Balance partnered with Archive,…
Competitive set
New Balance Competitors
Brands tracked alongside New Balance based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
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