Why Some Brands Depend 80%on Holiday Sales While Others Less Than 1%, Holiday Shopping Report
Holiday Dependency Is the New KPI — In Our Brand Analysis Using Particl Data, Q4 Sales Ranges from <1% to 80% of Annual Revenue.
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EDITOR-IN-CHIEF
Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…
About
Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.
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Holiday Dependency Is the New KPI — In Our Brand Analysis Using Particl Data, Q4 Sales Ranges from <1% to 80% of Annual Revenue.
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