Richemont-Backed Designers Open Paris Pop-Up to Sell Debut Collections
Six designers from Richemont’s AZ Academy will sell debut commercial collections at a Paris pop-up running September 30 through October 17.
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Articles by Jeanel Alvarado
Inside Furla Cinemania: A Milan Fashion Week Premiere for the Archival Lynette Bag
Furla staged a cinema-inspired Milan Fashion Week event around the Lynette, its first archival revival, ahead of the brand’s 2027 centenary.
Dior Takes Miss Dior Pop-Ups to California, Taipei and Beijing
Parfums Christian Dior is bringing Miss Dior Eau de Parfum to immersive pop-ups across California, Taipei and Beijing, pairing fragrance discovery with personalized in-store experiences.
Prada Opens Two-Level Boutique at Hong Kong’s K11 MUSEA
Prada's new K11 MUSEA boutique in Tsim Sha Tsui spans two levels, with men's and women's collections, beauty, leather goods and a design that references the house's Milan origins.
How Luxury Brands Are Building Cultural Platforms Beyond the Campaign
Miu Miu commissions films, Saint Laurent produces them, and Cartier convenes the cinema community. Three distinct models show how luxury brands build cultural relevance beyond a campaign.
Amika Takes Its Protector Hair-Care Launch on the Road With a Mobile Airstream
CNC Agency created a circus-inspired traveling activation for Amika's Protector collection, turning an Airstream into a product-discovery space with samples and live programming.
Arc’teryx Brings Jiangxi Craft References Into Its Nanchang Store
Designer Alex Chen says the Arc’teryx store in Nanchang combines the outdoor brand's mountain-inspired visual language with local ceramic and ink-painting references.
Snapchat and Nordiska Kompaniet Turn a Stockholm Department Store Into a Social Shopping Experience
Snap Inc. and Nordiska Kompaniet brought Snapchat into NK's windows, brand activations and a retail industry summit in Stockholm.
Miu Miu Beauty Launches Miutine Intense With a Traveling Club Concept
The first Miutine Club: Petit Salon stop brought Miu Miu Beauty's fragrance launch into a private club during New York Fashion Week.
BAPE Expands Its Retail Footprint With a Store at Changsha IFS
BAPE's Changsha IFS location gives the streetwear label another physical point of contact in China as its chief executive emphasizes consumer engagement spaces.