lululemon Enters Austria With First Vienna Store Through Arion Retail Group
lululemon’s first Austrian store opened on Vienna’s Kärntner Straße, extending a franchise-led European rollout across five new markets in 2026.
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Articles by Jeanel Alvarado
Borsalino Turns to Casablanca and Its Archives for Spring/Summer 2027
Borsalino's Spring/Summer 2027 collection draws on the film and city of Casablanca while reviving archival hat details for the house's 170th anniversary.
ETRO Refreshes Osaka Store With an Evolving Retail Design Concept
ETRO’s Shinsaibashi Daimaru store in Osaka applies the retail concept developed with THIRTYONE Design + Management, with updated colour and material choices.
Victoria Beckham Builds Spring 2027 Around Movement and Occasionwear
Victoria Beckham's Spring Summer 2027 collection uses the movement of 1920s dance to reshape the brand's dresses, tailoring and occasionwear offer.
Inside L’Oréal’s Aulnay Fragrance Factory Experience for Paris Fashion Week Creators
L’Oréal brought eight creators inside its Aulnay fragrance plant during Paris Fashion Week, using production and quality testing as the story behind its perfume business.
Inside Byredo’s Leeds Boutique at Victoria Quarter
Byredo's Victoria Quarter boutique brings fragrance, makeup and other categories into one Leeds address, with appointments and makeup consultations available.
Veuve Clicquot Opens Outback Sun Escape at Mount Mulligan Lodge
The Champagne house is taking over a remote Queensland lodge with private stays, dining and branded experiences, extending its luxury positioning into travel.
Miu Miu Vinyl Club Turns Music Listening Into a Seven-City Retail Experience
Miu Miu’s Vinyl Club pop-ups combine listening stations, record-library design and Fall/Winter shopping across seven physical locations and online channels.
AMIRI Opens Third Texas Store at San Antonio’s La Cantera
AMIRI has opened a 2,203-square-foot boutique at San Antonio’s La Cantera, extending its Texas retail network beyond Houston and Dallas.
L’Oréal Puts Service and Play at the Center of Its Travel-Retail Concept
At TFWA in Cannes, L’Oréal presented a 1,000-square-metre Destination Beauty showcase spanning consultations, interactive discovery and displays from its beauty brands.