Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

10 Tips for Aspiring DTC Beauty Brand Owners in 2025

10 Tips for Aspiring DTC Beauty Brand Owners in 2025

Hey there, future beauty moguls! Navigating the direct-to-consumer (DTC) beauty market in 2025 will be a thrilling journey filled with opportunities and challenges. With the right strategies and a little savvy, you can set your brand apart and achieve incredible…

BeautyEducation
Everything You Need To Know About The RealReal

Everything You Need To Know About The RealReal

With recent quarterly reports showing growth and strong user engagement, The RealReal remains a reliable platform for buyers and sellers of pre-owned luxury items. Here’s everything you need to know about The RealReal’s operations, including a step-by-step guide for selling…

HistoryStrategy
How To Pronounce Fashion's Trickiest Brand Names

How To Pronounce Fashion’s Trickiest Brand Names

Ever found yourself hesitating to mention a high-end brand for fear of mispronouncing its name? You’re not alone. In the luxury fashion arena, pronouncing designer names correctly is a basic but crucial skill—it separates the connoisseurs from the novices. This…

FAQGlossary
Here's Why You Can't Buy Goyard Online

Here’s Why You Can’t Buy Goyard Online

Have you ever wondered why Goyard keeps its exquisite pieces off the internet? Maison Goyard cherishes the tradition and exclusivity that define its luxury brand. By skipping e-commerce, Goyard ensures every customer enjoys a bespoke in-store experience, allowing their skilled…

FAQStrategy
MINISO Unveils Lucky 7 Perfume Series In Stores

MINISO Unveils Lucky 7 Perfume Series In Stores

Global lifestyle brand MINISO has just unveiled the exclusive Lucky 7 Perfume Series, a collection inspired by the universally revered number 7, a symbol of luck and prosperity across various cultures. The Lucky 7 series comprises six uniquely delightful fragrances: Classic,…

NewsRetail
Vanderpump Blooms Launch At Kroger Stores Nationwide

Vanderpump Blooms Launch At Kroger Stores Nationwide

The new “Vanderpump Blooms x Bloom Haus™ Floral Collection by Lisa Vanderpump is now available nationwide at Kroger stores. Vanderpump Blooms x Bloom Haus™ features bouquets and readymade floral arrangements in custom vases. These designs epitomize Vanderpump’s signature aesthetic, adding…

NewsRetail
Where to Buy Clothing in Bulk?

Where to Buy Clothing in Bulk?

Starting or running a boutique involves the exciting yet daunting task of sourcing trendy, high-quality clothing in bulk. Boutique owners and retailers have many wholesale vendors, each offering unique benefits and products to help set their merchandise apart. Here’s a…

FAQNews
Avon Products files for Chapter 11 bankruptcy protection

Avon Products files for Chapter 11 bankruptcy protection

Troubled by insurmountable challenges, Avon filed for Chapter 11 bankruptcy protection in the US Bankruptcy Court for the District of Delaware. This decision was driven primarily by many talc-related lawsuits, mounting debts, and strategic missteps. Avon faced more than 200…

BeautyNews
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