Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Bottega Veneta's History and Ownership

Here’s Bottega Veneta History and Ownership (1966-2024)

Bottega Veneta, established in 1966 in Vicenza, Italy, by Michele Taddei and Renzo Zengiaro, has cemented itself as a prominent name in the luxury fashion industry. Known for its exquisite intrecciato leather weaving technique, the brand specializes in high-end leather…

FAQStrategy
Why Bottega Veneta Deleted Social Media (Update)

Why Bottega Veneta Deleted Social Media (Update)

On a quiet morning in early January 2021, Bottega Veneta disappeared from Instagram, Facebook, and Twitter. At first glance, the brand’s decision to delete social media accounts appeared counterintuitive. With over 2.5 million followers on Instagram alone, the brand had…

FAQStrategy
The Period Company vs Thinx

The Period Company vs Thinx

As sustainable menstruation solutions continue to gain traction, period underwear has become an increasingly popular choice for those looking to eliminate single-use menstrual products. Among the many brands available, The Period Company and Thinx stand out. Both companies focus on…

FAQStrategy
Premium Pricing Strategy: Definition & Examples

Premium Pricing Strategy: Definition & Examples

In the luxury retail, various pricing strategies are employed to carve out a brand’s niche and engage discerning consumers. One such approach is the premium pricing strategy, a method where products or services are priced significantly higher than those of…

GlossaryMarketing
Is DKNY a Luxury Brand?

Is DKNY a Luxury Brand?

When examining the global fashion landscape, the question often arises: Is DKNY a luxury brand? While some may categorize DKNY (Donna Karan New York) as a luxury brand, a closer look at its history, product line, and brand positioning reveals…

FAQStrategy
The 21 Best Pink Designer Blazers for Women to Invest In Now

The 21 Best Hot Pink Blazer Outfits For Women

Pink designer blazers have surged in popularity recently, becoming a fashionable and versatile investment for women’s wardrobes. The vibrant “Barbiecore” trend has elevated the appeal of pink blazers, spotlighting shades from soft dusty rose to bold fuchsia. Designer labels such…

Consumer & Shopping Trends
Top Foreign Countries Where Global Shoppers Last Bought Online

Top 10 Countries Where Global Shoppers Last Bought Online

Online shopping continues to surge worldwide, with numerous consumers opting to make purchases from foreign markets. Factors driving this growing trend include increased adoption of technology, innovative business models, and the convenience offered by online platforms. The number of cross-border…

Retail
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