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Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

The Fashion Pyramid of Brands 2024

The Fashion Pyramid of Brands (2024 Edition)

The fashion industry is complex, with many different brand players and levels of influence. At the top of this industry is the fashion pyramid, a hierarchy that dictates the power and influence of different fashion brands. This article will break…

EducationFashion
Coach dismisses copyright infringement lawsuit against Gap

Coach files lawsuit against clothing retailer Gap

Coach, the New York-based luxury handbag maker, has filed a lawsuit against clothing retailer Gap, accusing its Old Navy unit of illegally selling t-shirts bearing the word Coach. In the trademark infringement lawsuit filed in Los Angeles federal court, Coach…

FashionRetail
CHI Expands Premium Hair Care into 600 Walmart Stores

CHI Expands Premium Hair Care into 600 Walmart Stores

CHI Haircare has significantly expanded its offerings at Walmart locations nationwide by introducing a new range of premium products at 600 Walmart stores. The partnership signifies a milestone for the brand, presenting an array of new premium products, including the…

BeautyHair care
The 12 Types of Hermès Bags

The 12 Types of Hermès Bags

Hermès is a luxury fashion brand known for its high-quality leather goods, including handbags, accessories, and clothing. Among their most coveted items are their iconic handbags, which have become a symbol of luxury and status. But just how many types…

FAQFashion
What are the benefits and drawbacks of a crossbody bag?

What are the benefits and drawbacks of a crossbody bag?

Crossbody bags have become increasingly popular in recent years, with many people opting for this style over traditional shoulder bags. But what exactly are the benefits and drawbacks of a crossbody bag? In this article, we will explore the pros…

Strategy
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What is the difference between a bag and a handbag?

When it comes to fashion, many terms are used interchangeably, causing confusion for those who are not familiar with the industry. One of the most common questions is, “What is the difference between a bag and a handbag?” While these…

FAQGlossary
What is Organized Retail Crime?

Organized Retail Crime: Definition & Examples

Organized retail crime (ORC) is a growing problem for retailers worldwide. According to the National Retail Federation, ORC costs retailers an average of $719,548 per $1 billion in sales. But what exactly is organized retail crime, and how does it…

GlossaryStrategy
What is a Convenience Store?

What is a Convenience Store?

Convenience stores, also known as quick stops or corner stores, are a staple in many communities. These small retail businesses offer a variety of products and services, making them a convenient one-stop-shop for customers. In this article, we will explore…

Glossary
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