Shein Shoppers can Now Make Returns at Forever 21

Announces Partnership with Happy Returns Moreover, the partnership extends beyond product offerings and into customer-focused experiences. For instance, Shein acquired approximately one-third interest in SPARC Group, the core operating partner of Forever 21 in the U.S., which became a minority shareholder in Shein.

This deal has paved the way for innovative customer experiences, such as shop-in-shops and holiday pop-ups in Forever 21’s Times Square store. The return process itself is designed to be hassle-free.

Customers can use QR codes generated from the Shein website to facilitate their returns at Forever 21 stores, where associates verify the items before sending them back to Shein in mass quantities.

This process not only simplifies returns for customers but also integrates Shein’s online presence with Forever 21’s physical stores, offering a seamless omnichannel shopping experience. In addition to making returns easier, Forever 21 offers a same-day discount to Shein shoppers who complete their returns in-store.