Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

mob wife aesthetic

TikTok’s Controversial ‘Mob Wife’ Aesthetic, Explained

The “Mob Wife Aesthetic” is a fashion trend characterized by its bold and glamorous style, often associated with the luxurious and sometimes ostentatious lifestyle of mobsters’ wives. This aesthetic has seen a resurgence in popularity, particularly among Generation Z on…

Fashion
How do you identify luxury brands?

10 Key Features of Luxury Brands

Luxury brands are synonymous with elegance, sophistication, and exclusivity. They represent the epitome of quality, craftsmanship, and attention to detail. Understanding the key features of luxury brands is essential for consumers who seek to indulge in the finest products and…

FashionStrategy
Target relaunches Up&Up private label

Target relaunches Up&Up private label

Target’s private label up&up expands product lineup with hundreds of new and improved everyday essentials. The up&up brand, known as Target’s own, promises customer satisfaction with a return policy that allows exchanges or refunds within one year of purchase with…

Retail
What Is Pay-By-Bank?

The Future of Payments: Pay-by-Bank is Here

Pay-by-Bank Payments, also known as bank transfers or direct debits, are a type of payment method that allows consumers to make purchases directly from their bank accounts. This payment option eliminates the need for credit cards or cash, providing a…

PaymentsStrategy
Quarters (Q1, Q2, Q3, Q4) Explained

Quarters (Q1, Q2, Q3, Q4) in Retail: Explained

A quarter is a 3-month period, and is usually used in retail to budget and report sales, each quarter represents a three-month phase in the retail cycle they are used for organizing a retailer’s financial and operational planning in the…

Strategy
Fashion Careers: Fashion Buying

Fashion Buying: Definition, Career & Needed Skills

Fashion buyers traverse the globe, attending runway shows, trade fairs, and showrooms, not just to select the most covetable pieces to adorn store racks but also to negotiate deals and form enduring relationships with designers and suppliers. This profession demands…

GlossaryStrategy
How to Start a Boutique

How to Start a Boutique

The boutique industry has experienced significant growth in recent years, becoming a popular choice for entrepreneurs looking to start their own business. The Boutiques (clothing) market size is estimated to reach approximately $32.0 billion in 2024, having grown at a…

EducationStrategy
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