Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Claire's Gen Zalpha Marketing Campaign Strategy

Claire’s Turns Brand Over to ‘Gen Zalpha’ Creatives

Claire’s known for its trendy accessories and jewelry has recently launched a new initiative titled The Collab, a year-long celebration of the influence and creativity of the younger generations, specifically Gen Z and Gen Alpha, dubbed ‘Gen Zalpha’. The launch…

Marketing
Shein new US office in washington seattle

Shein expands US operations with new office in Seattle

SHEIN, the global online fashion and lifestyle retailer, has expanded its United Stares operations by opening a new office in downtown Bellevue, Washington. The office space is set to bolster SHEIN’s growing American workforce, which already exceeds 1,500 corporate and…

Fashion
New Balance launches brand-owned resale platform

New Balance launches brand-owned resale platform

New Balance, has recently launched an innovative resale platform named Reconsidered. This initiative is a step towards sustainability and circularity, reflecting New Balance’s commitment to environmental responsibility within the footwear industry. To support this endeavor, New Balance partnered with Archive,…

Footwear
Chanel Wins Case Against What Comes around Goes Around

Chanel Wins $4 Million in Damages in Counterfeit Lawsuit

Chanel has prevailed in a trademark case against the reseller What Goes Around Comes Around (WGACA), a company selling vintage and pre-owned luxury goods. The New York federal court decision weighed in favor of Chanel on all four of its…

Luxury
Red Sea Crisis: Fashion retailers turn to nearshoring to ship

Red Sea Crisis: Fashion retailers turn to nearshoring

The Red Sea crisis has prompted a strategic shift among retailers towards nearshoring, as they seek to mitigate the risks associated with disrupted shipping routes. The Red Sea, typically an intense blue-green body of water, occasionally turns reddish-brown due to…

Retail
H&M opens new store in SoHo

H&M opens new store in SoHo, pilots smart mirrors

H&M unveils its innovative new store in the bustling SoHo district of New York City, a move that marks the brand’s re-entry into an area. The retail space is a fresh concept that blends curated fashion with the unique appeal…

Retail
Consumer Report 2024 Hotel Collection

Hotel Collection: Consumer Trends Report 2024

The “Between The Sheets Consumer Trends Report” by Hotel Collection, released ahead of Valentine’s Day, provides a comprehensive look into the habits and preferences of Americans in the bedroom. According to the report, a significant number of people do not…

Insights
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