Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Fashion Marketing Terms

41 Key Fashion Marketing Terms To Know

Fashion terminology is the very fabric that connects designers’ visions with the runway, and ultimately, to the retail stores where trends come to life for consumers. This specialized vocabulary serves as a bridge between the abstract art of design and…

MarketingStrategy
Substitute Good: Definition & Examples

Substitute Good: Definition & Examples

Substitute goods are products or services that can be used in place of one another; they serve similar purposes and satisfy the same basic desire or need of the consumer. When the price of one increases, the demand for its…

EducationGlossary
Retail Real Estate Definition

Retail Real Estate: Definition, Types & Examples

In the bustling heart of commerce, where the pulse of consumerism beats loudest, retail real estate stands as a foundational pillar that supports an enormous ecosystem of shopping experiences. This multifaceted sector encompasses the spaces where brands reach out to…

EducationGlossary
The Top Athleisure Trends for 2024

Top Athleisure Trends for 2024

Athleisure, a term coined by combining the words “athletic” and “leisure,” refers to a fashion trend that combines athletic wear with casual clothing. It is a style that has gained immense popularity in recent years, blurring the lines between workout…

FashionTrends
The Best Skims Products To Buy

The 21 Best Skims Products of 2024

SKIMS has emerged as a brand that promises inclusivity and delivers on quality and style. As we step into 2024, it’s time to explore the best SKIMS products that have captivated the attention of consumers and critics alike. From the…

Consumer & Shopping Trends
Why Partiful is the Go-To Invitation App

Why Partiful is the Go-To Invitation App for Entrepreneurs

Partiful is an innovative invitation app designed specifically for entrepreneurs. It provides a convenient and efficient way to create, manage, and track invitations for various events. Whether you’re organizing a business conference, networking event, or product launch, Partiful is the…

Retail
Luxury Retail

Luxury Retail: Definition & Examples

Luxury retail is a distinct segment within the broader retail industry, specializing in high-end goods that are often characterized by their high quality, high prices, and a significant degree of exclusivity. Unlike regular retailing, luxury retail is not just about…

EducationGlossary
Starbucks and Bank of America Launch Loyalty Program

Starbucks and Bank of America Launch Loyalty Program

Starbucks and Bank of America have announced a partnership that allows customers to link their eligible Bank of America credit or debit cards to their Starbucks Rewards accounts. This collaboration enables members to earn 2% cash back and Bonus Stars…

Retail
True Religion for Sale

True Religion Up for Sale

True Religion, the iconic denim brand known for its premium jeans, is reportedly exploring a sale. The company, since its inception in 2002 has managed to survive two bankruptcies, the most recent of which it emerged from in October 2020.…

Fashion
Why luxury brands have outlet stores?

Why Luxury Brands Have Off-Price and Outlet Stores

Luxury brands’ outlet stores have become increasingly popular, allowing consumers to purchase high-end products at discounted prices. These stores are typically owned and operated by luxury brands, selling items from previous seasons or excess inventory. The concept of luxury outlet…

Luxury
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