points are usually a designated area within the store such as a service desk or special Click and Collect counter. Customers may receive notification by email or text when their order is ready for in-store pickup. The service allows customers to skip delivery fees and waiting times.

It also drives foot traffic into physical stores. For retailers, Click and Collect helps meet consumer demand for flexible fulfillment options while encouraging additional purchases in-store. How does Click and Collect work?

Customers browse and purchase products on the retailer’s website, then select the Click and Collect option at checkout. They choose their preferred store location for pickup and select a day/time that works for them to collect their order.

Orders are packed at a store, warehouse or distribution center and held until the customer comes to collect their items. Collection points are usually a designated area within the store such as a service desk or special Click and Collect counter…