Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

  • News
  • Beauty
  • Retail
  • Featured
  • Fashion

About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

The Ultimate Guide To Retail Product Placement

The Ultimate Guide To Retail Product Placement

Retail product placement is a crucial aspect of merchandising that can significantly impact sales, brand awareness, and customer experience. Retail product placement involves strategically positioning products in a store to maximize their visibility and appeal to customers. Effective product placement…

RetailStrategy
Retail Therapy

What is Mystery Shopping and How Is It Important

Mystery shopping is a technique used by retailers, market research firms, and consumer watchdogs to evaluate the quality of customer service provided by various businesses. It involves individuals, known as mystery shoppers or secret shoppers, posing as regular customers to…

Retail
Five Tips To Improve Your Retail Sales Forecasting

Five Tips To Improve Your Retail Sales Forecasting

In the ever-changing world of retail, businesses must constantly adapt to meet the evolving needs of their customers. Accurate sales forecasting is crucial for making informed decisions and ensuring the growth and success of a retail business. One of the…

Retail
The Ultimate Guide To Markdown Strategies

The Ultimate Guide To Markdown Strategies

Markdown strategies are essential for retailers looking to clear out inventory, increase sales, and maintain profitability. These strategies involve reducing the price of a product, particularly seasonal items, to avoid waste and loss. They can be particularly effective during the…

MarketingStrategy
How To Create A Product Barcode

How To Create A Product Barcode

Creating a barcode for your products can be a simple and efficient process that offers numerous benefits, such as improved inventory control, cost savings, and increased accuracy. There are two main approaches to creating barcodes: generating them in-house using online…

Retail
How Luxury Brands Are Enhancing Customer Experience with AI

How Luxury Brands Are Enhancing Customer Experience with AI

AI technology is making significantly enhancements to the luxury retail experience for customers by offering personalized and efficient services. With the ability for luxury brands to better analyze data collected from various touchpoints, including social media, online browsing history, and…

Retail
5 Consumer Trends Marketers Need to Know

5 Consumer Trends Marketers Need to Know

In today’s rapidly evolving marketing landscape, it is crucial for marketers to stay ahead of consumer trends to maintain relevance and drive success. One effective way for marketers to stay informed about consumer trends is by regularly monitoring and analyzing…

RetailTrends
RETAILBOSS DISCOVERY

What are you looking for?

Search the stories, companies and ideas shaping retail.

Start exploring

Esc to close · Tab to navigateOpen full results →