Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Sephora Debuts Recycling Program with Pact Collective

Sephora Debuts Recycling Program with Pact Collective

Sephora, a leading beauty retailer, has joined forces with the nonprofit Pact Collective to launch an innovative recycling program called Beauty (Re)Purposed. This initiative aims to tackle the beauty industry’s waste problem by giving hard-to-recycle beauty and wellness packaging a…

RetailSephora
Under Armour Wins Trademark Lawsuit In India

Under Armour Wins Trademark Lawsuit In India

In a significant legal victory, US-based performance wear company Under Armour has won its trademark infringement lawsuit against Aditya Birla Fashion and Retail Limited (ABFRL) in the Delhi High Court. The court ruled that ABFRL’s use of logos and motifs…

LawRetail
US Retailers Surpass Tech Layoffs

US Retailers Surpass Tech Layoffs

The US retail industry has been facing a significant reduction in workforce, surpassing the tech sector in total layoffs. This comes as both large and small retail players struggle to adapt to changing consumer patterns and economic challenges. In contrast,…

Retail
Luxury British Retailer Sunspel opens New York City boutique

Luxury British Retailer Sunspel opens New York City boutique

Sunspel, a renowned British garment manufacturer and retailer, has recently expanded its presence in the United States by opening a flagship store in New York City. Founded in England in 1860, Sunspel is particularly well-known for its range of boxer…

Retail
Glossier Case Study: The Power of Aesthetic Branding

Glossier Case Study: The Power of Aesthetic Branding

In today’s digital age, aesthetics are everything. From social media feeds to website designs, the way that a brand visually presents itself can make or break its success. One brand that has taken the power of aesthetic branding to the…

Retail
What is Luxury Retail?

What is Luxury Retail?

When it comes to retail, there are two main types: luxury and mainstream. While they both offer products for sale, their differences are vast and significant. Understanding these differences is crucial for consumers looking to make informed purchasing decisions and…

GlossaryRetail
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