How Fashion Collabs Are Becoming Audience Strategies
Coach, Baggallini and Church’s show how fashion partnerships are being used to enter culture, reshape positioning and give a campaign a more specific audience.
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EDITOR-IN-CHIEF
Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…
About
Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.
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Coach, Baggallini and Church’s show how fashion partnerships are being used to enter culture, reshape positioning and give a campaign a more specific audience.
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