Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Sprinkles Cupcakes went from Cupcake Royalty to Total Shutdown

Sprinkles Cupcakes went from Cupcake Royalty to Total Shutdown

Sprinkles Cupcakes is closing all of its retail bakery locations nationwide after nearly 20 years in business, marking an abrupt end to the “cupcake ATM” era that once defined premium, grab-and-go dessert culture in the United States.  The shutdown, effective…

Retail
Legal Standoff Puts $947 Million JCPenney Store Deal at Risk

Legal Standoff Puts $947 Million JCPenney Store Deal at Risk

JCPenney’s latest real estate drama has left 117 mall stores — and their surrounding retail ecosystems — in limbo, as a high-profile sale to private equity firm Onyx Partners stalls under legal and financial issues. The uncertainty highlights how much…

Retail
Remedy Science Launches Nationwide at Target with Dermatological Skincare

Remedy Science Launches Nationwide at Target with Dermatological Skincare

Remedy Science is making a major mass-retail move with its nationwide launch at Target, bringing dermatologist-created, clinically tested formulas to shelves across the United States with a focus on straightforward, expert-led skincare at accessible price points.​ A dermatologist-built challenger brand…

Retail
Beauty M&A Shines Amid 24.2% Consumer Deal Volume Drop

Beauty M&A Shines Amid 24.2% Consumer Deal Volume Drop

Beauty remains one of the strongest corners of the consumer economy heading into 2026, and the latest Capstone Partners analysis shows that merger and acquisition activity is holding up far better than in other retail categories. While overall Consumer deal…

Retail
Inside What Fuels Fashion? 2025 Report

Inside What Fuels Fashion? 2025 Report

Big fashion’s climate promises are unravelling under scrutiny, and Fashion Revolution’s latest What Fuels Fashion? 2025 Report makes that painfully clear. The index ranks 200 billion-dollar brands, worth a combined $2.7 trillion, on how transparently they disclose their climate and…

Retail
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