Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Ulta Beauty’s Conscious Beauty Program Lands in Federal Court

Ulta Beauty’s Conscious Beauty Program Lands in Federal Court

A new class action complaint accuses Ulta Beauty of “greenwashing” its flagship “Conscious Beauty® at Ulta Beauty®” program by marketing thousands of products as “clean” and compliant with its “Made Without List™” while allegedly selling items that still contain ingredients…

LawRetail
Retail Insights Report: Top 10 Mall Brands by Popularity in 2025

The Top 10 Mall Brands by Popularity in 2025

The mall brand revival has officially arrived. In 2025, legacy retailers are back in the spotlight, fueled by nostalgia-driven storytelling, viral marketing, and real sales momentum. Heritage labels that mastered the art of blending throwback aesthetics with modern cultural relevance…

InsightsNews
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