Contributor Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

American Malls Have Rebounded Thanks To Beauty Retailers

Opinion: Malls Have Rebounded Thanks To Beauty Retailers

Department stores like Macy’s are eerily quiet, with racks of unsold inventory, sparsely scattered customers, and a palpable sense of retail decline. Just a few storefronts away, Sephora is busy with shoppers—clusters of women testing products, associates providing tutorials, and…

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