Contributor Profile

Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Competition Bureau investigating Lululemon over greenwashing claims

Competition Bureau investigating Lululemon over greenwashing claims

Stand Earth, the non-profit organization, known for its rigorous stance on environmental issues, claims that Lululemon is engaged in greenwashing. As reported by CBC, Canada’s Competition Bureau has opened a formal investigation into Lululemon’s environmental claims in its marketing campaigns, a spokesperson for the agency told CBC…

FashionSustainability
EU toughens safety rules on Chinese fashion retailer Shein

EU toughens safety rules on Chinese fashion retailer Shein

The European Union has recently intensified its oversight of Shein, a Chinese-founded fast-fashion retailer, by incorporating it into a list of digital platforms subject to stringent safety regulations. This move is part of the EU’s broader strategy to ensure online…

Fashion
Showrooming Shoppers

Showrooming Shoppers: Definition & Meaning

Showrooming is a consumer behavior where shoppers visit physical retail stores to examine, try on, and research products before leaving to find and purchase the same or similar items online at a lower price. This practice has become increasingly popular…

EducationGlossary
Retail Business: Definition & Meaning

Retail Business: Definition & Meaning

Retail is the sale of goods and services to consumers, typically in small quantities, for personal or household consumption. Retail businesses are the final link in the supply chain, purchasing products from wholesalers or manufacturers and selling them directly to…

FAQGlossary
CM Design Agency Launches LIFE BY DESIGN Podcast

CM Design Agency Launches LIFE BY DESIGN Podcast

The LIFE BY DESIGN podcast aims to provide valuable resources and guidance for underserved fashion designers looking to build scalable brands. Hosted by Charmaine Mischel, a Fashion Designer and Brand Consultant with extensive experience in the NY Fashion Industry, it…

Fashion
What Is Fashion Merchandising?

What Is Fashion Merchandising? (Jobs and Career)

Fashion merchandising is a dynamic field that ensures the latest styles and trends reach the consumer, integrating aspects of trend forecasting, product buying, marketing, and selling. However, as with any vibrant sector, fashion merchandising has benefits and challenges. This blog…

FAQStrategy
What is the retailer?

What is a Retailer? Pros & Cons

Retailers play a crucial role in the consumer market, acting as the final link in the supply chain that puts products in consumers’ hands. This vital position comes with its unique set of advantages and challenges. Let’s explore what makes…

FAQStrategy
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