EU toughens safety rules on Chinese fashion retailer Shein

Having amassed over 45 million European users, Shein is now mandated to adhere to the EU’s most rigorous digital regulations starting in August.

These regulations compel Shein to implement specific measures aimed at safeguarding online users, including preventing illegal or counterfeit product sales and assessing and mitigating any systemic risks emanating from its services.

The European Commission’s decision to classify Shein among the “very large online platforms” places it alongside major digital entities like Facebook, TikTok, X, and YouTube, which collectively influence the digital landscape within the EU.

With approximately 108 million monthly active users in the 27-nation bloc, Shein’s compliance with these enhanced rules under the Digital Services Act (DSA) signifies a pivotal moment in the EU’s ongoing efforts to regulate the digital domain effectively…