Contributor Profile

Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

H&M Triumphs in Lawsuit Over Greenwashing Allegations

H&M Triumphs in Lawsuit Over Greenwashing Allegations

Fashion retailer H&M has been facing a lawsuit accusing the company of misleading consumers with false sustainability claims. The proposed class-action complaint alleges that H&M’s advertising is “designed to mislead” customers into believing that its Conscious Choice products are environmentally…

FashionLaw
Retail sales up 0.4% in April from March

Retail sales up 0.4% in April from March

Retail sales in the United States experienced a modest increase of 0.4% in April, following two consecutive months of decline, according to figures released by the U.S. Commerce Department on May 16. This increase was driven by consumer spending on…

Retail
Elizabeth Arden opens first virtual store with Obsess

Elizabeth Arden opens first virtual store with Obsess

Elizabeth Arden, the iconic beauty brand, has taken a bold step into the future of retail by launching a shoppable virtual store in partnership with experiential eCommerce platform Obsess. The immersive virtual shopping experience is designed to appeal to a…

BeautyLuxury
Boohoo plunges to the red after £90.7m loss in sales

Boohoo Reports Annual Loss as Sales Fall in 2023

Boohoo, a popular online fast-fashion retailer, has recently reported a staggering £91 million loss as its annual sales dropped and the company grappled with an increased number of returned products. This downturn can be attributed to a shift in consumer…

EcommerceFashion
Allbirds Trims Workforce in Cost-Cutting Move

Allbirds Trims Workforce in Cost-Cutting Move

Footwear company, Allbirds has announced plans to reduce its workforce and implement cost-saving measures in response to its financial performance. The company reported a net loss of $101.4 million in 2022, compared to a loss of $45.4 million in 2021.…

Retail
Scotch & Soda Closes Underperforming U.S. Stores

Scotch & Soda Closes Underperforming U.S. Stores

Fashion brand Scotch & Soda, owned by Bluestar Alliance, has recently closed several of its U.S. stores. The closures come as part of the brand’s strategy to enable growth by shutting down underperforming stores and exploring new locations for future…

Retail
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