Contributor Profile

Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Retail Stores: Definition, Types and Examples

Retail Stores: Definition, Types and Examples

Have you ever wondered what exactly retail means when you’re shopping at your favorite store or clicking through an online marketplace? Let’s break it down in a straightforward way. What is Retail? At its core, ‘retail’ refers to the sale…

GlossaryStrategy
Rent the Runway revenues increase, targets new subscriber growth

Rent the Runway revenues increase, targets new subscriber growth

Rent the Runway, a leading fashion rental service, has experienced significant growth in recent years and is now targeting a 25% increase in active subscribers. The company’s annual revenue for 2022 reached $296.4 million, marking a 46% increase year-over-year from…

Retail
How AI Is Being Used To Combat fakes In Luxury Market

How AI Is Being Used To Combat fakes In Luxury Market

The luxury goods industry faces a persistent challenge in combating counterfeit products and brands are AI to identify and shut down fraudulent online retailers, authenticate products, and enhance customer experiences. Counterfeiters have become increasingly sophisticated in their methods, making it…

Retail
Shein Is Pivoting To Sell Quiet Luxury to the Masses

Shein Is Pivoting To Sell Quiet Luxury to the Masses

The rise of the quiet luxury trend has taken the fashion world by storm, with brands like Loro Piana, Brunello Cucinelli, and The Row leading the way. This new-age minimalism focuses on investment pieces and thoughtful shopping habits, emphasizing quality…

Retail
5 Benefits of Custom Stickers For Your Business

5 Benefits of Custom Stickers For Your Business

Custom stickers offer numerous advantages for retail businesses, helping them create brand awareness, enhance packaging, and foster customer loyalty. Here are five key benefits of using custom stickers in your retail business: 1. Brand Awareness Custom stickers play a crucial…

Retail
Walmart is suing Capital One to end credit card deal

Walmart is suing Capital One to end credit card deal

Walmart has initiated legal action against Capital One, seeking to terminate their credit card partnership that began in 2018. The retail giant alleges that Capital One did not meet the terms of their contract, specifically citing issues with customer service…

Retail
Barbie Selfie AI Generator Goes Viral

Barbie Selfie AI Generator Goes Viral

The marketing strategy for the highly anticipated “Barbie” movie, set to hit theaters in July, has taken the internet by storm with its creative and engaging promotional posters. These colorful and ironic posters have gone viral on social media, drawing…

Retail
Hermès surpasses $200 billion valuation

Hermès surpasses $200 billion valuation

The renowned French luxury apparel house, Hermès has achieved a significant milestone by surpassing a market valuation of 200 billion euros ($218 billion USD). This impressive feat was primarily driven by soaring luxury sales, reflecting a strong demand for high-end…

Luxury
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