The marketing strategy for the highly anticipated “Barbie” movie, set to hit theaters in July, has taken the internet by storm with its creative and engaging promotional posters. These colorful and ironic posters have gone viral on social media, drawing excitement from fans and generating free advertising for the film.
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The posters showcase various Barbie characters exuding confidence and energy, while the Ken characters are humorously pushed to the background with bland descriptions. One poster featuring Ryan Gosling reads, “He’s just Ken.” This clever use of self-deprecating humor has resonated with audiences, making the posters an instant viral meme.
Warner Bros. Pictures’ tweet about the “Barbie” movie and its posters received lightning-speed responses from fans, who praised the fabulous looks of the Barbies and Kens. The posters not only confirmed long-standing rumors that lead stars Margot Robbie and Ryan Gosling are not the only Barbie and Kens in the film but also revealed a star-studded cast posing for iconic shots as alternative versions of the dolls and other additional characters.
The internet has been buzzing with excitement, as fans share their own ideas for who else should be in the film. Alongside the new movie posters, a second more detailed trailer also debuted, adding to the anticipation for the film’s release.
Directed by Greta Gerwig, known for helming Little Women and Lady Bird, “Barbie” is set to be released in cinemas worldwide on July 21, 2023. The movie’s marketing campaign has successfully captured the attention of audiences with its perfect blend of pink flair, humor, and creativity, ensuring that even Barbie haters will be engaged and eager to see the film.
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