Contributor Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Top 10 Fragrance Brands by 'Dupe' Searches in the U.S.

Top 10 Fragrance Brands by ‘Dupe’ Searches in the U.S.

The fragrance “dupe” market has evolved from a niche hobby into a mainstream consumer behavior. This report identifies the top 10 fragrance brands that U.S. consumers most frequently search for alternatives to. The list is dominated by luxury houses (Chanel,…

Insights
Top 10 Fashion Brands by Dupe Searches in the U.S.

Top 10 Fashion Brands by Dupe Searches in the U.S.

This report analyzes the “dupe” phenomenon in the fashion industry, specifically identifying the top 10 brands that U.S. consumers most frequently search for affordable alternatives. Unlike the perfume market, where “clones” are often sold by dedicated dupe brands, the fashion…

Insights
Levi Strauss & Co Announce 4th Quarter Results

Levi Strauss & Co Announce 4th Quarter Results

Levi Strauss & Co. closed fiscal 2025 with steady top line growth and stronger profitability, capping the year with a fourth quarter defined by resilient DTC gains, a fast growing Beyond Yoga® business, and continued progress on its “denim lifestyle”…

NewsRetail
Top 10 BAPE (A Bathing Ape) Competitors and Alternatives

Top 10 BAPE (A Bathing Ape) Competitors and Alternatives

This RB report provides a comprehensive analysis of the competitive landscape for BAPE (A Bathing Ape), the legendary Japanese streetwear brand that pioneered the “hype” and “drop” culture. As of 2026, BAPE remains a global icon, but it faces a…

Insights
Top 10 Fear of God Essentials Competitors and Alternatives

Top 10 Fear of God Essentials Competitors and Alternatives

This RB report provides a comprehensive analysis of the competitive landscape for Fear of God (FOG), the luxury fashion label founded by Jerry Lorenzo that redefined “elevated streetwear.” As of 2026, Fear of God remains a pioneer of the “quiet…

Insights
Top 10 Corteiz Competitors and Alternatives

Top 10 Corteiz Competitors and Alternatives

This RB report provides a comprehensive analysis of the competitive landscape for Corteiz (Crtz), the London based streetwear brand that has redefined independent fashion through guerrilla marketing and community driven exclusivity. As of 2026, Corteiz is the undisputed leader of…

Insights
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