Latest Stories
Gymshark has opened its first ever permanent store in Kuwait, bringing the British fitness brand’s community-led retail concept to 360 Mall in Kuwait City. The launch deepens Gymshark’s commitment to the Middle East, where a fast-growing fitness culture is reshaping both malls and lifestyle retail. Gymshark lands in…
Miu Miu has introduced a new Miutine retail moment at Marina Bay Sands, Singapore, creating a pop up that feels like a soft, immersive extension of the brand’s emerging beauty and fragrance universe. Set within The Shoppes, the space adds an intimate, sensorial layer to…
Loro Piana has unveiled its newly relocated and renovated boutique on Bahnhofstrasse in Zurich, strengthening the LVMH Maison’s presence on one of Switzerland’s most prestigious luxury shopping streets. The store invites clients into a “summer state of mind” with the Resort 2026 and Fall/Winter 2026–2027 Nomadic Reverie collections, framed by an interior…
Guerlain is bringing a burst of Parisian beauty to Milan with its charming Edicolina pop-up in Piazza Santo Stefano, inviting visitors to discover the new KissKiss lipstick and Aqua Allegoria fragrances just in time for summer. Open in the heart of the city “until this Saturday evening,” the activation turns…
BYREDO has opened a new flagship boutique at 4–6 Gough Street in Hong Kong’s Central district, marking the brand’s first standalone street-level location in the city since its Causeway Bay outpost on Fashion Walk in 2022. The store’s exterior is defined by folded stainless steel panels that reference Hong Kong’s traditional shopfront…
On April 15, Italy’s National Made in Italy Day, Versace joined forces with Fondazione Altagamma to reaffirm its dedication to the craftsmanship and creativity that have long defined Italian luxury. The date honors Leonardo da Vinci‘s birthday, chosen to symbolize the spirit of Italian ingenuity and innovation. Versace, a member of Altagamma since the house…
Yves Saint Laurent Beauty has checked into Shanghai in a bold new way, transforming a former industrial silo into the immersive LOVENUDE HOTEL pop-up, a full journey-led experience built around its LOVENUDE lipstick line. Last year, YSL Beauty made its mark on Shanghai with a bar concept. This…
Aesop has officially made its debut in Chongqing, China, opening its inaugural store at Longfor Beicheng Paradise Walk with a literary twist: instead of products, shelves were lined with books as part of the brand’s annual Women’s Library campaign. Rather than a conventional product-filled launch, Aesop‘s Chongqing debut featured…
Versace has unveiled its Spring Summer 2026 eyewear campaign, a confronting portrait of modern glamour that moves decisively away from traditional high-gloss imagery and toward something more intimate and real. The campaign was photographed by Frank Lebon, whose raw and confrontational aesthetic…
Coach has officially begun rolling out its newest store concept with the launch of a striking two-story location at Chongqing Longhu in China, signaling a bold new chapter in the brand’s retail design direction. The Chongqing Longhu store announces itself with a double-story glass facade,…