ASICS Builds Its Sydney Marathon Activation Around Rise & Shine and Running Rituals
ASICS House Sydney connects the Rise & Shine collection with live storytelling, a limited-edition magazine and an early-morning community run.
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Salomon Brings Gravelanza to Los Angeles With Team Racing and a Five-Mile Run
The October 3 event in Griffith Park combines gravel running, live music and community activities.
Valentino Takes Stud Up Sneakers Inside Alessandro Michele’s Rome Office
Valentino places its Stud Up sneakers in Alessandro Michele’s Palazzo Mignanelli office, connecting the runner silhouette with the house’s creative setting.
ICICLE Names Sabato De Sarno Creative Director Across Fashion and Accessories
Sabato De Sarno will oversee ICICLE’s ready-to-wear, accessories and eyewear, with his first collection set for Autumn/Winter 2027–28.
IICOMBINED Names Renaud Divisia Europe General Manager to Lead Regional Growth
The former Puig Korea general manager will oversee organization, retail expansion and commercial strategy for IICOMBINED, including Gentle Monster, across EMEA.
Naomi Osaka Brings Modular Thom Browne Tailoring to Her US Open Entrance
A custom white silk ensemble combines a Chesterfield overcoat, sportcoat and pleated skirt with tennis-racket appliqués for Naomi Osaka’s US Open appearance.
Columbia Turns Gabriel Rueda’s UTMB Finish Into Technical Product Proof
Gabriel Rueda’s 20th-place UTMB Mont-Blanc finish gives Columbia a credible platform for athlete testing and technical trail-running storytelling.
Kenzo Brings Its Founder’s Paris Home Into Galeries Lafayette’s Windows
Kenzo interprets the entrance of its founder’s home for Galeries Lafayette, September 3–October 14.
Brooks Turns Daisy Chain Fields Into a Run Club Recruitment Opportunity
Brooks’ festival activation connected customization, charitable purchases and Run Club sign-ups.
Arc’teryx Launches System 0 With a Hardshell Designed for Repair and Disassembly
Arc’teryx’s Sperro SV brings circular-design principles into a technical hardshell, putting materials, repairability and end-of-life disassembly into the same product brief.